Making the right decision quickly can mean the difference between success and failure on the playing field or court. We've all seen players hesitate - quarterbacks backpeddling with the ball, baseball players unsure of what base to throw to, basketball players trapped in the backcourt, unable to make an outlet pass or anticipate the moves of teammates. Furthermore, reaction time is critical in high-speed situations such as the serve in tennis and batting in baseball.

Science tells us that reaction time - choice reaction time - is one of the key governing measures that separates the highly successful from the simply adequate, even with comparable levels of raw athletic ability.  By improving choice reaction time - quickly selecting the best option from several available alternatives, skill players can improve their performance and advance to higher levels of competition.

With Sportsbrain, Cognitive Labs makes available for the first time the secrets of neuropsychiatrists, coaches and performance experts in powerful, yet easy to use web applications. Sportsbrain has already been used by professionals - among them Major League Baseball's Shawn Green of the Arizona Diamondbacks and formerly of the Los Angeles Dodgers.
(see what Shawn said about our product)


Our cognitive scientists and computer experts have created web applications optimized for the challenges of specific sports. That's why Sportsbrain has created 4 product suites:


RedZone for Football - improves decision agility, brainspeed, 'reading' defenses
NetMatch for Tennis - improves focus, reaction time, speed
StrikeZone for Baseball - improves coordination, mental toughness, concentration
AbovetheRim for Basketball - improves pattern recognition, anticipation, focus