the Brain is our center:  cognitive abilities for everyone                                   >share

Welcome. We're focusing on helping people improve their brains at all ages. The inspiration is simple: get information on your brain; the CPU in your head, just as easily as you get information on everything else.  Now you can track your brain.  Our science-based tests and games work on any computer.  Simply provide your email address to hear about new games.  About 3 million people have registered so far.

traffic snapshot

Free:  All of our services are accessible.  A dazzling array of games and tests for your brain for free. We even keep track of scores if you wish.  Our goal is simplicity.

Up to date traffic snapshot (2005 through 2008)



Technology

Our technology and web service combines disciplines: education, neuroscience, computer science, genetics, and  ECTs (Elementary Cognitive Tasks). Cognitive Labs'  technology has received 2 U.S. patents, with one pending and several under development. Recent research has been concentrated at Stanford University and has resulted in published journal articles in the area of cognitive impairment and genetics, as well as several invited presentations at the premiere neuropsychological conferences. Our research page lets you to explore and learn more about the technology. We develop and grow extensible web services while we release new mind-related games, and from time-to-time license to 3rd parties for specific purposes, such as enabling purchasers of Natrol (Nasdaq:NTOL) BrainSpeedTM a naturally occurring Huperzine-A compound to track changes (2005-2007) in their cognitive performance. Midway through 2007, we licensed our technology for demonstrative use by a brand-name pharmaceutical company in the neurological field.  Our technology platform is delivered in a user-friendly way. You can have the option of playing a few casual games as you wish, take a challenging scientific test, complete a whole series of neuropsychologist-developed games, or take them "to go" by putting games on your own website. Becoming a Partner in our mission is easy both for small sites and large publishers.    

Research

Partially supported by the National Institutes of Health (NIH), research has been completed at Stanford University, University of California, Irvine;and the Scripps Research Institue. Other institutions include  University of Western Ontario, and the Swinburne University. Our studies involve use of patent-protected speed-of-processing exercises for the brain in numerous domains including community-dwelling older adults, students, clinical trials, individuals receiving MRI therapy; and at E3,  'gamers' playing Halo 2 concurrently with the ECTs.  Read more on the research


People and Population:

Cognitive Labs is probably the world's largest and most flexible suite of web applications concerned with the brain and cognitive fitness.
It has accelerated from zero in 2005 to 12.9 million visitors and almost 50 million page views.

Dr. Michael Addicott 
is an information scientist  and architect of cognitivelabs.com and coordinates research including recent publication by Stanford scientists. He has over a dozen years of experience in conceiving, designing, and launching web services and is now focusing on health applications and logic. He's spoken at Stanford, Berkeley, UCLA, Georgia Tech, San Jose State, and SRI.


Dr. Elan Amir is CEO of Bivio Networks and an advisor to Cognitive Labs. Bivio offers deep packet inspection hardware.  Before Bivio, he served as CTO for OmniSky (acquired by Earthlink). Before OmniSky, Dr. Amir was CTO and VP of Engineering at ProxiNet, one of the first developers of web browsing solutions for mobile devices. Before ProxiNet, Dr. Amir co-founded FastForward Networks, a developer of broadcast media software that was acquired by Inktomi in 2000 for about $1.3 billion.
Dr. Amir received his Doctoral and Masters degree in Computer Science from the University of California at Berkeley, and a B.S. in Electrical Engineering and Computer Science from Berkeley after finishing army service in Israel.


Dr. J. Wesson Ashford
is a Senior Research Scientist at the Stanford / VA Alzheimer's Center, Palo Alto, CA and Director of the War-Related Illnesses and Injuries Study Center at the Palo Alto VA Hospital.  Dr. Ashford is an authority on Alzheimer's Disease, MCI, and neuropsychological testing with more than 70 scientific publications on Alzheimer's, Mild Cognitive Impairment, genetic factors in Alzheimer's, and testing methodologies. Dr. Ashford is a Scientific Board Member of the Northern California Alzheimer's Association and Chair of the Memory Screening Advisory Board for the Alzheimer's Foundation of America. Dr. Ashford's training includes a B.A. from UC-Berkeley; an M.D. from the David Geffen School of Medicine at UCLA; and a Ph.D. in Neuroscience from UCLA, where he set up the Alzheimer's PET Scan Study. Among his many contributions, Dr. Ashford carried out significant research on the neuropsychology of primates while at UCLA.  He is a prolific scientific writer and speaker as well as a frequent presenter at international conferences.

Mario Rosati has been with Wilson Sonsini Goodrich & Rosati since 1971. He is on the firm's Executive Management Committee, Policy Committee and is managing partner of WS Investments. In 1981, Mario participated in the Innovation and Entrepreneurship Task Force to the office of the President Elect, Ronald Reagan, and in 1982-83 served as a Special Consultant to the Secretary of Transportation, Drew Lewis. He is a director of numerous public and private companies. Mario has served as Judge Pro-Tem in the Superior Court, State of California, San Mateo County and currently serves on the Panel of Arbitrators for San Mateo County. He is also on the UC Berkeley Foundation Board of Trustees. Mario received his J.D. from Boalt Hall, UC-Berkeley in 1971. Mario is an adjunct Professor, Haas School of Business, UC-Berkeley and serves on the Board of Advisors for the Lester Center for Entrepreneurship and Innovation. He did his undergraduate work at UCLA, where he received a B.A. in history in 1968.

Dr. Arthur Jensen is Professor Emeritus in Educational Psychology at UC Berkeley. Along with over 400 published articles and book chapters, Dr. Jensen has been named one of the 100 Most Eminent Psychologists in the 20th Century (APA). A Pre-eminent Authority on Intelligence, IQ,  & ECTs (Elementary Cognitive Tasks), Jensen was awarded the Kistler Prize by Bellevue, WA-based 
Foundation for the Future in 2003. He is widely regarded as the premiere authority on objective testing and measurement.  . Note: The Kistler Prize is provided by aerospace executive Walter Kistler who invented accelerometers for the Saturn V rocket. The award is given annually for original work that significantly increases knowledge and understanding of the relationship between the human genome and society. 

Dr. Thomas Crook is a worldwide expert on cognition and diagnostic cognitive instrumentation with 200 credited scientific papers, nine books, and 300 invited lectures. He has over thirty years experience in research related to the diagnosis, assessment, and treatment of adult-onset cognitive disorders. His background includes fourteen years at the NIH's NIMH division (National Institute of Mental Health) where he served as Chief of the Institute's Geriatric Psychopharmacology Program. He has appeared on Good Morning America, The Today Show, CBS This Morning, 20/20, CBS, NBC and CNN Evening News, CNBC Equal Time, and Prime Time Live, as well as Newsweek, Time, U.S. News and World Report, Forbes, Fortune, Esquire, Vogue and many others. Dr. Crook also writes the "Head Coach" column for Rodale's Prevention magazine. Dr. Crook has served as a consultant to most of the world's major pharmaceutical companies and to governmental agencies ranging from NASA (e.g., your brain, on space) to the FDA. He also has been Chairman of Task Forces formed by both the NIMH and the American Psychological Association (APA) to establish guidelines for the diagnosis and treatment of adult-onset cognitive disorders. Dr. Crook has also been the Principal Investigator on more than 50 large, multi-center studies related to the effects of drugs on cognition and several hundred smaller studies.

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Global Cognitive Map - Participate

1. Memory and Brain Speed

Tests for My Memory | Games for My Memory

2. My Attention and Brain Speed

Test for Attention | Test for Focus and Concentration | Games for Attention

3. My Genes

Our genes, as encoded in our DNA strands, form a kind of blueprint or program for who we are. Scientists are beginning to understand how genes contain clues to ills or diseases we may face later on in life. For memory, there is a particular gene known as APOE that scientists have discovered  tells us our risk for memory loss. Some people have APOE types that are at increased risk compared to others, such  as the APOEe4-allele gene, which carries a significantly greater risk for Memory Loss due to Alzheimer's, and a greater chance of suffering  from early Memory Loss. Scientists believe that APOEe4-an early human gene, is more effective at metabolizing fats in a scarce environment, but in today's nutrient-rich society can lead to difficulties. Our diet and lifestyle may be causing a bug, if you will, in our genetic program. Finding out about your genes can be a good idea, for Memory Loss and a variety of other potential illnesses including heart disease.

4. Games

People of all ages enjoy playing games. Our goal at Cognitive Labs is to provide the widest variety and selection of cognitive games anywhere - both developed by us and also independeeeennnt game developers. These games fit  with regular test-taking and exercising and your other online activities including searching, reading news, and checking email.  Feel free to bookmark the pages after you sign up. If you are interested in joining our developer program, simply email us.

5. Ages

The games and tests can be enjoyed by anyone. Many of our users interested in memory are 35 and over; our casual game users range in age from college-age to over 100.  Some features, games and tests are likely to appeal to some segments of our membership more than others. You have veto power, you can also rank tests and games. We add and remove games based on user suggestion.
Click on the Age group that describes you:
                                                                                  
Some content areas:

Questions on Memory Loss and Alzheimer's
Questions on Attention Deficit
Test Center
Game Central - All Games
Memory TV - Select Picture Groups that play on your computer automatically
Clincial Trials Participation - must be willing to travel to the SF Bay Area
Locate your nearest Alzheimer's Association office
Blog


Expert Links:

Mayo Clinic
Stanford/VA Alzheimer Center
Alzheimer's Association
                                           

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