October 08, 2008 - (Mt. View, CA) Cognitive Labs was named a winner in Ashoka's changemaker healthy games initiative in the area of brain training, joining other health category winners including the Sims (EA), Konami's Dance Dance Revolution, Hope Labs' Remission, Nintendo BrainAge and games developed by independent studios for MTVu  and the U.N., among others  in an open competition featuring programs created by large corporations, research labs, and non-profits on the same playing field. Ashoka, a non-profit global social entrepreneuring foundation established in 1981 and based in Washington, D.C., drives change through innovative social programs that target the biggest world issues, such as poverty, emerging world healthcare, and resource consumption. It's changemaker initiative seeks to identify individuals and programs through open-source competition that are making a difference in addressing these major issues and striving to make the world a better place. Continued below.... neurogamer design by michael addicott "We're delighted to receive the open, crowd-source recognition for our work in addressing the global challenge of maintaining cognitive fitness and averting decline through early awareness," said Michael Addicott, who heads Neurogamer Studios and Cognitive Labs. "Hundreds of millions of people are now aware of the issue of maintaining brain fitness, impacting everyone around the world." Neurogamer Studios researches and designs cognitive games based on neuropsychological research published at institutions such as Stanford University and University of California, Irvine and other top institutions around the world through a web of Ph.D.-level scientists, aiming to make world-class science available to all. "Anyone can put our games on their site or blog and advocate brain fitness," said Mr. Addicott, an Internet and media entrepreneur, a driving force in the financing of eUniverse, the network of sites that launched myspace,  in the dotcom gulf of 2003 that ultimately became a majority stake. News Corporation's Rupert Murdoch has remarked that MySpace was worth as much as $6 billion, while analysts such as RBC's Jordan Rohan have valued the co. at $10 to $20 billion.  Earlier, Mr. Addicott launched UPS Online in web 1.0.     Cognitive Labs, a website and network featuring the scientifically-validated games, reached over 600,000 users per month in the 4th Quarter of 2008 and averaged 50 minutes per user session in the 1st Quarter 2009 while Neurogamer Studios' games have exceeded 120 million plays. Business Contact:  Michael Addicott, neurogamer@cognitivelabs.com