October 08, 2008 -
(Mt. View, CA) Cognitive
Labs
was named a winner in Ashoka's changemaker healthy games initiative in
the area of
brain
training, joining other health category winners including the Sims
(EA), Konami's Dance Dance Revolution, Hope Labs' Remission, Nintendo
BrainAge and games developed by independent studios for MTVu and
the U.N., among others in an open competition featuring programs
created by
large corporations, research labs, and non-profits on the same playing
field.
Ashoka, a non-profit
global social entrepreneuring foundation
established in 1981 and based in Washington, D.C., drives change
through innovative social programs that target the biggest world
issues, such as poverty, emerging world healthcare, and resource
consumption. It's changemaker initiative seeks to identify individuals
and programs through open-source competition that are making a
difference in addressing these major issues and striving to make the
world a better place. Continued below....
neurogamer
design by michael addicott
"We're
delighted
to receive the open, crowd-source recognition for our work in
addressing
the global challenge of maintaining cognitive fitness and averting
decline through early awareness," said Michael Addicott, who heads
Neurogamer Studios and Cognitive Labs. "Hundreds of millions of people
are now aware of the issue of maintaining brain fitness,
impacting everyone around the world."
Neurogamer Studios
researches and designs cognitive games based on
neuropsychological research published at institutions such as Stanford
University and University of California, Irvine and other top
institutions around the world through a web of
Ph.D.-level scientists, aiming to make world-class science available to
all.
"Anyone can put
our games on their site or blog and advocate brain
fitness," said Mr. Addicott, an Internet and media entrepreneur, a
driving force in the financing of eUniverse, the network of sites
that launched myspace, in the
dotcom gulf of 2003
that ultimately became a majority stake. News Corporation's Rupert
Murdoch has remarked that MySpace was worth as much as $6
billion, while analysts such as RBC's Jordan Rohan have valued the co.
at $10
to $20 billion.
Earlier, Mr. Addicott launched UPS Online in web 1.0.
Cognitive
Labs, a website and
network featuring the scientifically-validated games, reached over
600,000 users per month in the 4th Quarter of 2008 and averaged 50
minutes per user session in the 1st Quarter 2009 while Neurogamer
Studios' games have exceeded 120 million plays.
Business
Contact: Michael Addicott, neurogamer@cognitivelabs.com
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