neurogamer
studios
October 08, 2008 - (Washington, D.C. and Atherton, CA) Cognitive
Labs
has won Ashoka's changemaker healthy games initiative in the area of
brain
training, joining other health category winners including Wil Wright's
Spore (EA), Konami's Dance Dance Revolution, Hope Labs' Remission, and
Nintendo BrainAge.
Ashoka, a non-profit
global social entrepreneuring foundation
established in 1981 and based in Washington, D.C., drives change
through innovative social programs that target the biggest world
issues, such as poverty, emerging world healthcare, and resource
consumption. It's changemaker initiative seeks to identify individuals
and programs through open-source competition that are making a
difference in addressing these major issues and striving to make the
world a better place.
"We're delighted to receive the recognition for our work in addressing
the global challenge of maintaining cognitive fitness and averting
decline through early awareness," said Michael Addicott, who heads
Neurogamer Studios and Cognitive Labs. "Following the passing of former
President Ronald Reagan, tens of millions of people have been focused
on the challenge of Alzheimer's Disease and maintaining brain fitness,
impacting everyone from moguls and tech titans to everyday folks."
Neurogamer Studios researches and designs cognitive games based on
neuropsychological research published at institutions such as Stanford
University and University of California, Irvine through a web of
Ph.D.-level scientists, aiming to make world-class science available to
all.
"Anyone can put our games on their site or blog and advocate brain
fitness," said Mr. Addicott, an Internet and media entrepreneur, a
driving force in the financing of MySpace.com by brokering
over $20
million in financing for the social network's parent company, eUniverse
and its Founder and CEO, Brad Greenspan, in the
dotcom gulf of 2003
that ultimately became a majority stake. News Corporation's Rupert
Murdoch recently remarked that MySpace was worth $6
billion, while analysts such as RBC's Jordan Rohan have valued the co.
at $10 to $20 billion.
Earlier, Mr. Addicott launched UPS Online in web 1.0.
Cognitive
Labs, a website and
network featuring the scientifically-validated games, reaches over
600,000 users per month in the 4th Quarter of 2008.
Business
Contact: Michael Addicott, neurogamer@cognitivelabs.com
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