Ads in Games, Ads in Casual Games, Ads in Tests

If you've taken the 1940's stars test, you probably noticed an ad for Lux Soap featuring the classic actress Betty Grable.





Inserting ads in media is a big deal, especially since it came to games in a big way this year, with Microsoft and Intel getting into the fray.

What do you say to Clark Gable holding a classic glass bottle of Coke, airbrushed into the photo with Vivien Leigh? That would give the brand resonance.

You can see ads in the baseball test we just developed, along the right field stands.

In the World Cup test(s), the ads for MasterCard and McDonalds are plainly visible.

It's just another arena.