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Cognitive Labs
Speed of Processing Technology Featured at XII International
PsychoGeriatric Conference in Stockholm, Sweden by Stanford Researchers
Stockholm, Sweden -- September 22, 2005. At the XIIth International
Psychogeriatric Association Congress, sponsored by
Janssen-Cilag,
Novartis, Eisai, Pfizer, Merz, and GE Healthcare, Cognitive
Labs testing software was presented during the session on screening
for early cognitive impairment by Stanford researchers. The software is
used
at Stanford and the University of California in studies involving
reaction time, memory loss and neurological function. It is also
delployed by institutions, industry-sponsored clinical
trials where a high degree of accuracy is required, and by licensees
and healthcentric consumers. The
technology has been shown sensitive in detecting subtle changes for
various brain degenerative conditions to a greater degree than
traditional neuropsychological tests and correlates with results
achieved with Magnetic Resonance Imaging (MRI).
Tests and tracking technology are combined with challenging exercises
and games to create circuit-training for the mind, featuring
the first widely accessible meter or scale for detecting changes in
cognitive performance. The company designs web applications that drive
massive arrays of individualized psychometric data stored in databases
that allow researchers and experts to make inferences about the health
and wellness of general population groups, while allowing individuals
to obtain basic awareness of their own general cognitive status.
The tests are available in a free online trial and via retail
stores such as Walgreen’s, GNC, and VitaminShoppe, where they are
provided with product
from partner Natrol (Nasdaq: NTOL) that targets the cholinergic system.
Professional editions of the suite are available in a software-rental
model, and enable experts and professionals to sympathetically address
the needs of the large numbers of individuals concerned with longevity
and cognitive fitness, two of the world's biggest issues.
If an individual starts a diet or exercise program, changes nutritional
intake or lifestyle, or attends continuing education, the effects on
their mental fitness are easily observed over time,” stated Dr.
Michael
Addicott, “following your brain's activity is almost as easy as
weighing yourself or using an
online diet calculator. People can develop cognitive awareness and then
decide if it might be appropriate to obtain a more extensive evalution
through a physician or specialist. Further, people will be able to
connect with others with similar interests."
The company’s mission is to open up the human mind to understanding
through open-source data. Take a free test, and the company’s
algorithms tell you how compare to others, tracking your
responses.
Cognitive Labs Game Central, MemCheck, and Memory for Life services are
all available at Cognitivelabs.com. Find out more on the company and
its Mission at http://www.cognitivelabs.com.
Contact:
Michael Addicott, Cognitive Labs
(650) 903-2247
news@cognitivelabs.com
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Cognitive Labs
800 Camino Real Ste. 180
Mountain View, CA 94043
p(650) 903-2247
f (650) 887-2174
media@cognitivelabs.com
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